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A History of Public Radio's Music Personnel Conference 
Page 4 of 4 

by 

Professor Linda L. Clauder 

WHA Radio 

November 1, 1984 

1980-81--INTERIM 

My files contained a letter from Victor Ledin, KQED with a contribution to MUSIC NOTES--hurrah!. And dated February l8, l982: "Articles of Incorporation for the ASSOCIATION OF MUSIC PERSONNEL IN PUBLIC RADIO--AMPPR!! The files also contained a letter from Caitriana Bolster who moved to Australia, and Katie Sloan who moved to Petersburg, Alaska. 

Josh was not able to continue his post as Chairman and on July 23, 1981, a letter on new MPC letterhead arrived from Mary Edwards, KWMU, St. Louis to announce the next conference. 

1981--ST. LOUIS 

The conference was held at the Radisson Hotel. Registration was $80 and rooms were $34. Mary Edwards and manager Rainer Steinhoff welcomed all of us at the opening dinner made possible by Nonesuch. 

Abram Chasins, a pioneer in classical radio music, author, pianist, composer and teacher, spoke on "Obstacles and Opportunities" facing us. We made a trip to the Powell Symphony Hall for a concert by the St. Louis Symphony, with Leonard Slatkin, conductor and Shlomo Mintz, soloist in Lalo--Symphonie espagnole (along with the Pathetique). 

Mike Morgan, KUMR, moderated the Syndicator Panel comprised of Rhoda Marx, MPR; Elizabeth MacKay, National Radio Theater of Chicago; John Stephenson, Parkway; Nancy Raine, Public Radio Cooperative; Dennis Miller, Seaway; John Emery, WCRB and Jess Brodnax, WFMT and Marty Schneider, WHIL, moderated the Record Panel, members being Grace Patti, DG; David Town, London; Jill Kaufman, Nonesuch; Peter Clancy, Philips; and Peter Elliott, RCA. 

We spent two sessions with David Giovannoni on "Audience Research" and two on "Producing a Concert Broadcast" with Andy Berger, WNYC; Gail Eichenthal, KUSC; Don Glass, WFIU; Barry Hufker, KWMU; Rhoda Marx, MPR and Michael Yaffe, National Association of Schools of Music. 

We discovered the wit of Leonard Slatkin as he told stories like "God's First Symphony" (which we all requested on tape). Because of pending incorporation as ASSOCIATION OF MUSIC PERSONNEL IN PUBLIC RADIO, two business meetings were held, and Ernie Sanchez was invited to help us through the maze of legal jargon. 

The Mississippi River and the Arch beckoned the tourists among us, and we visited many St. Louis restaurants 

Mordecai Lipschutz of WXXI, Rochester was elected President for l982. 

1982--ST. PAUL 

Both the PRC and MPC found themselves in the Twin Cities in l982. Our coordinator for the conference was Rhoda Marx of MPR. 

George Jellinek, WQXR and host of The Vocal Scene, addressed the guests at the opening dinner. Following was a BBC Forum to introduce the BBC Music Index--Leo Black, Christine Hardwick and Guy Protheroe. And after that, a CBS Jazz Forum was presented with Dr. George Butler, John Hunt, WBFO, and a new, young trumpeter named Wynton Marsalis! 

On the next day, three simultaneous panels were Cary Smith, WUHY, on "The Effect of Budget Cuts on Music Programming;" Mary Edwards, KWMU on "The Help and Hazards Presented by Satellite," and Bob Goldfarb, EPRN/PRC on "Localism and Automation." 

"Live from Landmark" offered a noon hour broadcast with Neville Marriner and Pinchas Zukerman, live on KSJN-FM. Andy Berger and Teresa Sterne, both of WNYC, led a forum on 20th-century music. John Hunt led the discussion on "What is a Good Jazz Program?" 

After dinner remarks were made by Dr. Samuel Adler, Eastman School of Music, followed by a performance by Ben Sidran, host of NPR's "Jazz Alive" with his trio. The following day's after-luncheon remarks were by Dr. George Butler. That night we took in a concert by Neville Marriner and the Minnesota Orchestra at Orchestra Hall. 

New jazz record representatives were Debbie Dumas, Contemporary Records, L.A. and Ricky Schultz, Chick Corea Productions, L.A. 

It was a very busy conference with more panels than ever before, especially more emphasis on jazz. But no trip to St. Paul is complete without a visit to the World Theatre and "A Prairie Home Companion," which we followed with a performance by Zuckerman and the St. Paul Chamber Orchestra in a Baroque Concert which featured soprano, Ellie Ameling singing Gluck, Vivaldi and Handel. 

Awards were given at this MPC to Robert Conrad, WCLV, a commercial syndicator who never missed an MPC, for "his continued years of friendship and support of the Music Personnel Conference", and the first Distinguished Service Award went to Linda Clauder, WHA. 

AMPPR incorporation continued to move at a "snail's pace". Mordecai continued as Chairman, Victor Ledin was appointed MUSIC NOTES Editor and Board members included Peter Goldsmith, WNED, treasurer; David Paisley, KSOZ; Lowell Dorman, WVIK; John Montanari, WFCR; John Hunt, WBFO; Al Pryor, WBGO; and Mary Edwards, KWMU. 

David and Lowell were appointed to conduct a survey to help plan the l983 conference. 

1983--CHICAGO 

The conference (Oct. 26-30) was co-sponsored by WBEZ, Carole Nolan, Manager and WFMT, Ray Nordstrand, Manager, with emphasis on jazz. Coordination was provided by David Paiskey, KSOZ; and Lowell Dorman, WVIK. We stayed at the Executive Houser where rooms were $78 and registration $l25. 

Prior to registration, we had a chance to attend the Dame Myra Hess Memorial Concert at the Chicago Public Library for a concert by Kees Kooper, vln, and Mary Louise Boehm, pf. The opening reception at the Chicago Arts Club featured a harpsichord recital by David Schrader. We had many options in Chicago including "La Cenerentola" at the Lyric Opera, Itzhak Perlman and Samuel Sanders on the same night, or the Chicago Symphony Orchestra. 

From the jazz world we welcomed Lee Bash; Warrick Carter and Herb Wong from NAJE; Art Lange, John McDonough and Chuck Suber, former editor of down beat and Bob Cohen, Dr. Jazz Productions. WFMT's Norman Pellegrini, NPR's Fred Calland and Mitch Miller, joined the "aesthetics" panel. WFMT's Jim Unrath and staff led a panel on "Remotes" and another on "New Technology." There were over l4 panels--some kind of record! 

Ray Nordstrand offered his personal guide to Chicago restaurants and several of us took him up on his offer for Szechuan on Michigan Avenue. Chicago was fun, but expensive the hotel was convenient, but the meeting rooms were crowded and smokey...the Windy City lived up to its reputation. 

Other outsiders attending were Peter Clancy, Polygram; Claudia Dumitrescu, Moss Music; Rene Goiffon and Robina Young, Harmonia Mundi; Susan Hicks, Canadian Music Center; Jill Kaufman, Nonesuch; Karen Kieser, CBC; Susan Koscis, CBS; Bill Munger, Bag Productions; Bill Parker, Intersound Records; Vincent Skrowronski, Eb-Sko Productions and Gunnar Johansen, Artist Direct. 

The new slate for 1983 was David Paisley, KSOZ, President; Lowell Dorman, WVIK, Vice-President; Mary Hoffman, WOSU, Secretary; Peter Goldsmith, WNED, Treasurer; Fritzie Silverman, WQED; Katie Sloan, KFSK; John Hunt, WBFO; Victor Ledin, KQED and Joe Lowery, WHRO. Mary Hoffman and John McGrody, WOSU were apponted Editors of MUSIC NOTES and several issues did appear. 

1984--ROCHESTER 

The conference was held at the Rochester Plaza Hotel, October 17-2l, and was coordinated by Marianne Carberry, WXXI. Fancy brochures, including photos, invited us to this one! The opening reception was at the International Museum of Photography at the George Eastman House, with a recital by the New Arts Trio. Following the reception, guests adjourned to "restaurant row" for dinner on their own. WFMT sponsored the reception, but the next day we learned that Jess Broadnax had ended his association with them and would not continue with us at the conference. 

An "Early Bird" started us off with the Victrola featuring Fred Calland, Victor Ledin and Tobias LeBoutillier from Maine. "High Technologies", led by Nick Nash, Dean Boal and Linda Clauder, informed the group on how changes in industry and technology would affect them. Eastman visitors, Professors Warren Benson and Robert Morris, and composer Barbara Kolb offered a "Composers'" forum. Joe Lowery, WHRO and John Hunt, WBFO held forth on jazz. An "Early Music" panel featured Michael Barone, MPR; Lonn Taylor, Smithsonian; Steve Ovitsky, Grant Park Festival; Peter Storkersen, WBUR; Robina Young, Harmonia Mundi and Doug Valleau, Continuum Magazine. 

Touring the Eastman School of Music was a "must" for folks like us. We heard the Rochester Philharmonic, David Zinman, conducting and Itzhak Perlman in an all Russian program on one night, and the Eastman-Rochester Wind Ensemble, Donald Hunsberger conducting on another. They offered us a reception and also gave us a tour. 

At another "Early Bird", Tom Voegeli, MPR, introduced his new series "High Performance". Roland Nadeau, host of "A Note to You" joined a panel on "Musicians or Broadcasters: What are We?" And on aesthetics again were Madge Bruner, WJCT; Neil Currie, Parkway; Tom Mowery, CBS; Tom Voegeli and Virginia Eskin, pianist. For microphone techniques, we visited the Hochstein Music School. Due to the loss of NPR PLUS, Jeff Feldmesser, NPR, Ellen Kraft, WGBH, Rhoda Marx, APR, and Neil Currie discussed overnight services. 

The conference was well organized, thanks to Marianne and the WXXI staff...the countryside was beautiful and the weather mild. 

And, at this point, this reporter left the MPC of AMPPR, and hopes that another currier will take up the pen, (and that it's attached to a word processor!) 

CODA 

This seems like a good place for me to end my reporting of 23 years of MPC history, l4 of which I have personnally experienced. The most amazing fact is that it has managed to survive--and actually seems to be flourishing today. The new directions, e.g., incorporation, better organization and planning, and dealing with new technologies should only improve the organization. Should it be so organized? Some of us, like Myron Bennett and I, can find reasons for keeping the old "floating crap game" floating. Can you really accomplish any more with such a group? It's up to the new blood to find out. 

Is it worth it for us "oldtimers" to keep showing up, when many of the same problems we fought over are still around? Yes, for me at least, it's important to go back to the well, and this is the only well we have. This year, while I listened to yet another argument I had heard many times before, an idea popped into my head for something new I can do here at home. Would I have thought of it anyway?...perhaps. But what a wonderful time and place to make that discovery. 

I probably won't be attending many more MPCs; others from our staff should now take my place. It's been a great experience getting to know my colleagues--sharing and groaning over mutual problems and getting around to parts of the country I would never otherwise see, hearing orchestras and artists I would never have heard "live", and having my theories and ideas challenged by my peers. To me it's more like a class reunion, or a family reunion, than just a meeting. 

I dedicate this flawed effort in MPC history to my former colleague and friend, Cliff Roberts, who was WHA's Music Director for many years and one of the founders of the MPC. Cliff taught me everything that one ought to learn about programming and announcing. He had a beautiful baritone voice and used it impeccably. He had a love and talent for both language and music which set a standard for all of us here to strive to attain. Cliff died in July of l982, one day before his 65th birthday. He had just finished his morning music announcer shift and was in the record library when he collapsed. He went with his boots on, as they say. 

Since we don't have a "class song" or a "motto", I'd like to share the following with you. Cliff was also a perfectionist and didn't mind letting you know when you really blew it. One phrase he used on me a lot (and after reading the above you will probably understand why) was "Look it up, don't guess...and don't tell me more than I want to know!" 

Linda L. Clauder 

November 1, 1984 

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