Local
Writers, A Good Source
for Arts
Programming
by Connie Gotsch
If you’re seeking a fun and relatively inexpensive local program
idea, why not consider doing something with your area’s authors? Last November,
KSJE-FM in Farmington, New Mexico, developed Write On Four Corners,
which we call “a program of puns, pens and poems; stories, essays, novels,
and notes; critique and comment by our best regional writers.”
The idea for the show emerged at a meeting of our Northwest New Mexico
Arts Council (NWNMAC) when several members, who happened to be published
authors, lamented that writing good prose and getting it into print were
often two very different issues. It seemed to be the old round robin: you
couldn’t get a publisher or agent’s attention without previous publication,
and of course without that attention, publication was impossible. Could
the NWNMAC possibly help?
With one accord the group looked at me. On my daily program, Roving
with the Arts, I supported local music, visual arts, and theater projects,
they reasoned, so why not wordsmiths? I responded as most of us in public
radio usually do: “Great idea, where do we get the money?”
One of our unpublished authors on the board said she’d be happy to read
for the resume credit and a copy of the program. Maybe other writers would
feel the same way.
I agreed to look into it.
When I did, my general manager liked the idea, but since Farmington is
a conservative town, he feared some topics writers could explore might
not be appropriate to the KSJE audience. Our station attracts families
and older listeners. Our stiffest competitor is the local religious station.
We decided to include a clear explanation in our call to authors that submissions
must be G-rated. But I had another problem as well. Not every unpublished
author is a genius refused access to print by economics or politics. Plenty
of wretched manuscripts would come across my desk, and I needed to keep
them off the air. How would I define what to accept and what to politely
reject?
Members of the Arts Council provided the answer again: an editorial board.
I approached an award-winning children’s author and an owner of our local
bookstore, coffee bar, performance space, and art gallery who publishes
non-fiction. They agreed to form the board with me. My general manager
said he would read all manuscripts we proposed to accept for continuity.
Together, we started developing the program.
The first board meeting produced its name and a submission policy: “Subjects
must be suitable for the entire family. We cannot air pieces containing
hate, explicit sex, heavy violence, or profanity, nor can we accept writing
that discusses extremely controversial issues such as abortion, religious
doctrine, or political ideology.” We also decided to consider a wide range
of genres: “Fiction, nonfiction, thoughts on the writing process, intercultural
writing, poetry, storytelling, essays, reviews, and children’s books will
be welcome for submission.”
The program would air Wednesdays at 10:30 as part of Roving with the
Arts, would last 7 to 10 minutes, and would consist of an author reading
from his or her manuscript followed by a short interview with me about
the excerpt.
I wrote the first call for authors and sent it out and, as the folk singers
and sports announcers put it, “that’s all she wrote!” People were indeed
willing to read for free, either live-on-tape or over the phone. Quickly
we got enough interest and submissions to ensure that Write On Four
Corners will reach at least its first birthday. Though most authors
have submitted fiction or poetry, we’ve had non-fiction as well and have
included programs about writing, such as storytelling, book discussion,
and illustration.
Authors whose work doesn’t fit our guidelines have supported Write On
by passing submission calls to friends. Writers using the occasional “dirty
word” have cheerfully cleaned up the language and used tone of voice to
convey the general idea of cussing with a milder expletive.
Minor problems have occurred. Coming up with a tactful rejection letter
took some thought. We finally settled on:
| Thank you for submitting
your (genre) entitled (title). Unfortunately it does not fit the program’s
needs at this time. We are therefore returning it to you. We wish you the
best of luck in your writing career. Please feel free to submit more work
of a different nature in the future. |
Occasionally the editorial board has disagreed on what to accept, and this
summer submissions have been slow as everyone dashes off to the mountains
and mesas for hikes and cookouts.
We also found out that ten minutes often was not long enough to accommodate
all of an author’s thoughts. We let the program expand up to a half-hour
when warranted. Otherwise, I fill the gap with classical music and other
arts announcements. But all in all, Write On Four Corners has been
a delight to produce. Audiences have responded warmly to it, and we’ll
keep airing it as long as writers want to.
Connie Gotsch
is the Program Director for KSJE FM in Farmington, New Mexico

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