Wednesday, February 5 9:30-4:00 p.m. Announcer Workshop: “Creating Powerful Radio” with clinician Valerie Geller. Increase your audience, get listeners listening longer, and improve your work. Morning session focuses on content, show prep, and “facing the blank page.” The afternoon session focuses on breathing, announcing, and performance. (See Workshop Registration Form, http://amppr.org/workshop.htm.) 8 a.m. AMPPR First Annual MPC Golf Outing at the Riverwalk Golf Club.  Grab your clubs and head for a relaxing round of golf before the conference begins. Reservations required (http://amppr.org/mpc41registrationform.htm).  2-5:30 p.m.  Conference Registration desk opens. 4-5 p.m. Newcomer Orientation New to AMPPR’s Music Personnel Conference? Join other “newbies” and a couple of MPC “pros” for a rundown of the conference. Leaders: Ted Weiner, WDAV, and Lois Bent, Yellowstone Public Radio. 6-8 p.m. Opening Reception: Summit Records presents singer/comedienne B.J. Ward and jazz organist Tony Monaco.   Thursday, February 6 7:30 a.m.  Champagne Breakfast, courtesy of Delos Records. 8:30 a.m. Keynote Speaker Bob Hurwitz, Nonesuch Records. “How Did You Get There From Here?" Although this is a moment of re-invention for both the record business and public radio because so much of the world has changed, it is also a time to remember that in terms of our basic values and in terms of what we love about music, not much as changed at all. Is there a way to find balance between the challenges we face today and our core values about music and art? Marketplace Open Through Noon on Saturday 10:30 a.m. “Listening Like a Listener.” Valerie Geller, Geller Media International. Often a programmer or manager will get so caught up in the day-to-day activities of running the station that they no longer hear the radio like the audience does. Do you know how your audience uses your station? Are you aware of how they perceive what you do on the air? Ways to train your ears to hear the radio as the listeners do are discussed. 12:00 p.m. Lunch, courtesy of Radio Netherlands and WCLV/Seaway Productions. 1:30 p.m. “Music Streaming and You.” A panel of representatives from the music licensing industry will help us understand the new rules regarding music streaming reporting issues. Panel includes John L. Simson, SoundExchange; Barbara Peterson, BMI; and a representative from ASCAP. 1:30 p.m. “Jazz in Public Radio,” Part 1. Jazz is an important part of American culture. What is the state of the jazz industry in general and, more specifically, jazz in public radio? How does it fit on your station? Panel: Chuck Iwanusa, Jazz Alliance International, and Scott Hanley, WDUQ/Jazz Radio Consortium. 3:00 p.m. Afternoon Break. Cedille Records presents violinist Rachel Barton. 3:30 p.m. “Difficulties in Having a Multiple Genre Career.” This presentation, featuring Bobby McFerrin, Yo-Yo Ma, Herbie Hancock, Chick Corea, and James Levine, will air on the Bravo network’s “Profiles” series later in February. Bobby McFerrin will be on hand for Q&A. 5:00 p.m. Cocktail Reception, courtesy of Classical Public Radio Network (CPRN). 8:00 p.m. Movie Screening and Reception. "The Pianist," sponsored by Sony Classical and Focus Features.   Friday, February 7 7:30 a.m.  Continental Breakfast. 8:30 a.m. “Getting Past the One-Word Answers and Other Interview Nightmares.”  This session is about interview techniques. Take home the tools necessary to deal with any type of interviewee through truly interactive methods. Panel: Alan Chapman, CPRN, and Judith Krummeck, WBJC. 8:30 a.m. “BBC Radio 3, A Multi-Platform Cultural Radio Service.” Graham Dixon, BBC. Over the past years Radio 3 has developed from a classical music station to a multi-platform brand which distributes content across analogue and digital radio, as well as new platforms. In aiming to provide an engaging and accessible experience, Radio 3 now provides a multi-faceted proposition, which embraces streaming, on-demand listening, and interview archives. In addition, it has branched out into video streaming of concerts and the promotion of listener interactivity through internet and mobile phone technologies. Radio 3 is expressing its mission as the UK’s leading cultural broadcasting, including live classical, jazz, world music, and drama for the age of connectivity.  10:00 a.m. Morning Break, courtesy of ChevronTexaco Metropolitan Opera International Network. 10:30 a.m. “500 Years of Music and Counting: Keeping It Fresh AND Familiar.” Panelists will discuss ways they include new music into the rotation. Bring your playlist to show how you blend the old with the new. Panelists include Larry Coressel, WDPR; Raymond Jones, WHRO; and Tom Voegeli, Producer. 10:30 a.m. “Down By the School Yard: Educating the Next Generation of Classical Music Listeners.” A look at the outreach potential for public radio stations to help put music back into the schools and thereby making smarter kids and developing the next generation of classical music listeners. Panel: David Dik, Director of Education, Metropolitan Opera Guild; Greg Waxberg, Public Radio in Mississippi; Naomi Lewin, WGUC’s “Classics for Kids”; and Marty Ronish, Sweet Bird Classics’ “Boombox Classroom.” 12:00 p.m. Lunch,  CBC Records & CBC Radio 2 presents Joe Trio. 1:30 p.m. “Globalization and the Future of Public Radio.” This panel will consider globalization’s impact on public radio—past, present, and particularly the future. Co-author of a forthcoming book Globalization and the American Century, Alfred E. Eckes, Jr., Ohio eminent Research Scholar in Contemporary History at Ohio University in Athens, Ohio, discusses the globalization process, showing how developments in communications relate to other technological innovations and market-opening. Dr. Eckes notes that public radio has played an important role (especially the BBC and the VOA) in expediting the collapse of the Soviet Union and its East European-satellite empire. NPR’s Ben Roe and other guests will join Dr. Eckes on the panel. 1:30 p.m. “Reel Music.” Hans Zimmer, John Barry, James Horner, and Danny Elfman are just a few of today’s “Reel” music composers. Movie score music doesn’t have to be just for “speciality” shows, it can be an integral part of our everyday rotation. Panelists include Didier Deutsch, Sony Legacy, Beth Krakower, CineMedia Promotions, and John Dilberto, "Echoes." 3:00 p.m. Afternoon Break, Bayer Records presents pianist Heidi Lowy. 3:30 p.m. “Bucking the Trend.” Ted Libbey, Director of Media Arts Programs, NEA, will bring us up to date on the ways the NEA’s Media Arts Program plans to work with the public radio community in the years ahead. 3:30 p.m. “Jazz in Public Radio,” Part 2. This follow-up session includes representatives from Traditional Jazz and Smooth Jazz who look into programming specifics and how stations can incorporate both.    Saturday, February 8 7:30  a.m.  Continental Breakfast. 8:30 a.m. “Classical Core Values.” Marcia Alvar, President, PRPD.  In this third chapter in PRPD’s ongoing Core Values Project, PRPD and the Station Resource Group (SRG) joined forces to explore the core values of classical music radio. Hear what listeners in six cities had to say about the values and qualities of public radio’s current classical programming and what we might do to improve listener service in the future. 8:30 a.m. “Extending Our Service: Using the Internet to Present and Cultivate Music on Public Radio.” Mark Fuerst, Public Radio Management. Over the past eight months Mark Fuerst has been directing the CPB System Internet Assessment project, aimed at gathering information about how public radio—stations and listeners—use the web to expand and enchance public service. Mark will present the findings and recommendations of that project as they apply to public radio music programming. As part of the Internet Assessment Project, Mark will be working with AMPPR member stations to survey listeners and web site visitors to understand what is working on line now and what we could be offering to enrich and support our music services. 9:40 a.m.  Morning Break 10:00 a.m. “Classical Core Values Super Session.” Marcia Alvar, PRPD. How can we put what we’ve learned in the Core Values of Classical Music Radio project to work at our stations to create better programming and a stronger service to classical music listeners? 10:00 a.m. “Making the Music in a News World.” NPR’s Director of Music, Ben Roe, leads a panel examining strategies and opportunities for public radio stations dedicated to music programming. 10:00 a.m. Specialty “Roundtable” discussions. Join your colleagues for informal discussions on the following:    --Commercial Classical Meeting, Steve Robinson, WFMT, moderator    --Children’s Programming Meeting, Marty Ronish, Sweet Bird Classics, moderator. 11:30 a.m.  Lunch, courtesy of Public Radio International. AMPPR Board of Directors Elections 1:30 p.m. “Last Best Place.” Evans Mirageas, CPRN. Public radio can still be the place people turn to for both news and music. So how do we make it important in a world that seems to be turning in on itself and supposedly turning away from radio? From the perspective of a 25-year veteran of the music business, Evans Mirageas offers one approach to keeping music on radio a vital part of the national cultural agenda. 3:00 p.m. San Diego Old Town Trolley City Tour. Based on the popularity of the tour we arranged in Savannah, we’re pleased to offer a private two-hour, fully narrated historic city tour aboard a motorized trolley to the most celebrated and exciting places in San Diego and Coronado Island, including the world famous San Diego Zoo, Balboa Park, Seaport Village, Old Town State Park, and the historic Gaslamp Quarter. Departing from the conference hotel, the tour covers approximately 30 miles and over 100 points of interest. The rate for this tour is $19 per adult, a $5 discount from the regularly priced ticket, and is inclusive of tax as well as the conductor’s gratuity. Tickets for children ages 4-12 are $12; children aged 3 and under are free. Each trolley holds a maximum of 35 people, so space is limited. Make your reservation early to guarantee your seat on the special orange and green trolley! Reservations are required and can be made when you fill out the conference registration form: http://amppr.org/mpc41registration form.htm 6:00 p.m. Cocktail Reception. WFMT presents "The Romantic Hours," with Mona Golabek. 7:00 p.m. Classical 24 and AMPPR present an evening of "Musica Curiosa Tafelmusik" with Dennis James and C24 Host Lauren Rico. An engaging program of unusual and/or forgotten musical instruments made of glass.   BANQUET PRIZE DRAWINGS Lots of great items including autographed t-shirts from Four Winds Entertainment, merchandise from the Met Opera Guild catalog, a special surprise gift from Sony Classical, and much more! You can’t win if you’re not there! So plan now to spend Saturday night with your colleagues–the last chance to eat, drink and be merry before returning home on Sunday. We promise an entertaining evening.   Pianos courtesy of    Return to MPC 41 main page