MPC 43
Agenda
Las Vegas, Nevada
February 21-24, 2005


Monday, February 21
8 a.m. Third Annual AMPPR Golf Outing. 
Grab your clubs and head for a relaxing round of golf before the conference begins. Reservations required (http://amppr.org/mpc43registrationform.htm). 
9:30-4 p.m.  Announcer Workshop: “Creating Powerful Radio” with clinician Valerie Geller.
Just as you occasionally have to tune up your car, your on-air sound could probably use a little work too—Valerie Geller of Geller Media is just the "mechanic" to help you. (See Workshop Registration Form, http://amppr.org/mpc43workshop.htm.)
2-6 p.m.  Conference Registration desk opens.
4-5 p.m. Newcomer Orientation
New to AMPPR’s Music Personnel Conference? Join other “newbies” and a couple of MPC “pros” for a rundown of the conference. Ted Weiner of WDAV will lead the group.
6-8 p.m.  Opening Reception.
Analekta Records presents the Gryphon Trio.

 
Tuesday, February 22
8 a.m.  Breakfast.
8:30 a.m. Opening Remarks and Keynote Address, "From Hearing to Listening." 
What is the difference between hearing and listening? Rob Kapilow talks about how changing hearing into listening offers new possibilities for radio.
10 a.m. Morning Break courtesy of WCLV.
10 a.m. Marketplace Exhibit Area open through noon on Thursday.
10:45 a.m. "Radio and Records: The State Of the Classical Music Record Business." 
Consolidation, iPod, and Amazon…Where do we go from here?  What can radio stations and record companies do to increase audience? The classical music business is an ecosystem of interdependency. Whether you’re a radio station, record label, or reviewer, you need to know why you're vital to the success of classical music on the radio. Eric Feidner, ArkivMusic, and Lee Smith, Four Winds Entertainment.
12 p.m. Lunch.
Universal Classics presents pianist Yundi Li.
1:45 p.m. "Public Radio In a Changing Media Landscape." 
CPB board chairman Kenneth Tomlinson will share his insights into the Public Radio of tomorrow, how we fit into an ever-changing broadcast world, and why localism is more important than ever.
3 p.m. Afternoon Break. 
"Afternoon Break," courtesy of ASCAP and trail blazing soloist Matt Haimovitz.
3:45 p.m. "Surround Sound: The Day AFTER Tomorrow Radio." 
Tomorrow is today! Digital Radio is here NOW, and with it the opportunity for local radio to reclaim the technological high ground of delivering the truest high fidelity to our listeners, not just in conventional two-channel stereo, but by delivering surround-sound audio directly into the homes and automobiles of our listeners. Panel: Mike Pappas Chief Engineer KUVO, Denver; Jim Hauptsteck, Harris Corporation; Mark Seigle, Neural Audio. Moderator: Ben Roe, Director of Music, NPR.
3:45 p.m. “Raising Funds Year 'Round."
Creatively adding to your station's bottom line year-round. Financial pressures continue to 
mount for Public Radio stations. What can you do to create new income streams to help with your bottom line? Panel: Skip Pizzi, Manager of Technical Policy for Microsoft's Windows Client Division; Eric Feidner, ArkivMusic; Steve Robinson, Sr. Vice President for Radio, WFMT, and guitarist Ricardo Cobo. Moderator: Max Horowitz, President, Crossover Media.
5 p.m. Reception. 
Courtesy of NPR/Nonesuch Records. Before you see the show, Nonesuch records and NPR invite you to a special reception to hear some background on the film, pick up your screening pass as well as the original soundtrack CD from the "The Chorus" including "Vois sur ton Chemin," nominated for a Best Original Song Oscar. NPR will also have special custom sampler CDs of live tracks from NPR's Creators at Carnegie series, (presented in collaboration with Carnegie Hall and Nonesuch records) now entering its second year. 
6 p.m. Nonesuch Records/Miramax Films presents a special viewing of "The Chorus" ("Les Choristes").

 
Wednesday, February 23
8 a.m.  Breakfast.
8:30 a.m. NEA Classical Music Study Update.
At the MPC in 2003, Ted Libbey, head of the Media Arts division at the National Endowment for the Arts, unveiled a plan for a research project about classical-music radio. Proposals were solicited in early 2004, and the contract was awarded to Bob Goldfarb, whose proposal had the support of AMPPR. The study began in July 2004. Bob will present an overview of the project's purposes and will brief us about the initial phase of its work.  Don't miss this inside look at a landmark undertaking. Bob Goldfarb, Principal, ArtsMedia LLC, and Project Manager of the NEA study of classical music radio; John Berky, Project Associate; and Arthur Cohen, Project Associate and President, Whole Station Solutions. 
10 a.m. Morning Break.
10:45 a.m. "Global Programming—Sharing Content and Creativity." 
Sharing: vision, experience, and expertise—all for the sake of music. Technology makes more things possible than ever but also undermines traditional radio listening habits. How can we make modern technology serve the Public Radio audience? There are many areas in which mission, perspective, and experience may differ between the U.S. and Europe (and beyond) and where all of us can learn from one another to have the best of all the world lined up for the sake of music. Panel: Ben Roe, Director of Music, NPR; Pierre-Yves Tribolet, Head of Euroradio/Classics-EBU; Graham Dixon, Development & International Executive BBC Radio 3; and Marco de Giorgi, Telecom Engineer of EBU Eurovision Operations. Moderated by Hans Quant, Radio Netherlands.
12 p.m. Lunch courtesy of the WFMT Radio Network.
1:45 p.m. "Ubiquity Super Panel follow-up; Better living (and programming) through technology."
With the popularity of blogging and Apple's iPod device comes: Podcasting, one of several things being explored in the area of “radio by/for the people”. It's just one of the many elements of democratization of media by digital technology which has potentially important business implications as well as sociological implications. Music and art, once the scarce or sole province of a trusted few now becomes broadly available. What does this type of technology do to our culture, how does it affect Public Radio's product and what do the former specialists have to do to stay ahead? How can programming ideas be combined with technology innovation to create compelling new radio experiences that match up to the best media offerings? Panel includes Skip Pizzi, Manager of Technical Policy for Microsoft's Windows Client Division; Marco de Giorgi, Telecom Engineer of EBU Eurovision Operations; with moderator Ben Roe.
3 p.m. Afternoon Break. 
The WFMT Radio Network and the Marilyn Horne Foundation present Marilyn Horne and soprano Jessica Jones.
3:45 p.m. “HD Radio Update—The Revolution Will Begin in 5 Minutes.”
Continuing discussion on how great programming and innovative technology can improve the product you offer your listeners. Panel: Mike Starling, VP Engineering, NPR; Skip Pizzi, Manager of Technical Policy for Microsoft's Windows Client Division; and Scott Hanley, President and General Manager, WDUQ, with moderator Ben Roe.
3:45 p.m. "Successful Programming: Going Beyond the Numbers."
Programming is an art, and audience estimates are one way to help gauge how listeners respond to your programming. But beyond Average Quarter Hour and Cume, what should you be considering in determining how and where your station fits into your market?
Kitsa Lee, Research Manager, Programming, NPR.
6-8 p.m.
(Bus boarding begins 
at 5:30 p.m.)		 Take a Tour of the Vegas Strip with Classical 89.7, C24, and PRI.
Classical 89.7, C24, and PRI will take conference attendees on a tour of the Las Vegas Strip, culminating at the state-of-the-art facilities of Nevada Public Radio. Local tour guides Flo Rogers, Director of Programming and Assistant General Manager for Nevada Public Radio, and John Clare, Classical Program Manager for Classical 89.7, will point out famous and infamous Vegas eateries, watering holes, and other hotspots. Guests end up at Nevada Public Radio headquarters, where they'll be treated to refreshments and a tour of the facilities.

This event is limited to 50 people, so reserve your spot today by sending an email to djensen@pri.org.

 
Thursday, February 24
8 a.m. Breakfast.
8:30 a.m. "Creative Programming In a Computer World: How you can make your programming fresh and exciting—and keep your boss happy."
Frank J. Oteri, American Music Center, and Rick Sowash, composer.
8:30 a.m. "Success Stories."
A roundtable discussion of community-building collaborations with local arts groups. Receive a copy of the Initiative's new Working Paper, "Classical Radio 101, a Primer for Performing Arts Partnerships." Mary Lee, Project Director, Classical Music Initiative; Steve Robinson, Sr. Vice President for Radio, 98.7 WFMT; and John Clare, Classical Program Manager, Classical 89.7 KCNV
10 a.m. Morning Break. 
Courtesy of WFMT Radio Network and the Van Cliburn Foundation, presenting pianist Stanislav Ioudenitch, Gold Medalist.
10:45 a.m. “Measuring Programming Success"
Understanding your station and your audience—let's do the numbers. Kitsa Lee, Research Manager, Programming, NPR.
10:45 a.m. "Shaping the Sound: How We Connect What We Say to What We Play."
What's that "tidbit" we're talking about when the mic is open? The composer's life, the artist's bio, or what we had for lunch?  What's it got to do with the music we're programming...or the lives of our listeners, for that matter? Taking on both new research and old debates, a trio of  top programming talent--George Preston, Music Director for WNYC-FM; Fred Child, host of NPR's "Performance Today," and Silvester Vicic, program manager for C-24--share their insights on creating an overall aesthetic "shaping the sound" of their service from a station, syndication, and 24/7 stream perspective. 
12 p.m.  Lunch courtesy of Public Radio International, presenting "From the Top."
Have lunch with PRI and "From the Top" and get an update on the Young Composer Project; composer Libby Larsen will talk about her experience as a Young Composer mentor and how the hit radio show is introducing the next generation of composers to new audiences. Special performance by Young Composer alumnus Kenneth Stewart.
1:45 p.m. "The Concert Hall That Fell Asleep and Woke Up As a Car."
Demographics, education, and radio programming have all influenced the when and where of our present music-making and concert-going experience. Libby Larsen discusses her recent research during her special appointment at the Library of Congress.
3-5:30 p.m. Free Time. See the city—visit Fremont Street Experience (just outside the Golden Nugget).
6:00 p.m. Cocktail Reception.
7:00 p.m. Closing Banquet. AMPPR and Crossover Media present Guitarist Ricardo Cobo.
 
 
Pianos courtesy of

and Southern Nevada Music

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