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Music Personnel Conference 47 Fort Worth, Texas March 1-4, 2009 |
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Music Personnel Conference 47 Fort Worth, Texas March 1-4, 2009 |
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Agenda Saturday Evening, Feb. 28 6-9 p.m.—Board meeting, tote bag stuffing party Sunday, March 1 9-4: In cooperation with the National Federation of Community Broadcasters: New Media, New Technologies workshop Jim Campbell, Modular Media This session is all about building a digital library, from locating music to storing and playing it. Issues covered will include technical quality issues, hardware, and legal issues such as payola and plugola, podcasting, and more. For a full outline of this session click here. Noon: optional board meeting 4:30-6: Newcomers Orientation 7:30 until: Opening event sponsored by Classical 101 WRR Monday, March 2 7:30-8:15 - Continental breakfast 8:15-8:30 - Opening remarks 8:30-10: Higher Performance Announcing Workshop with John Dodge, part 1 John Dodge instructs in the fundamentals of communication, how to make radio more interactive and relevant, and more. There will be interactive exercises throughout. 10-10:30 - Break Sponsored by Classical 24 10:30-12: Higher Performance Announcing Workshop with John Dodge, part 2 12-1:30 - Lunch Sponsored by Deer Star records, presenting Arvel Bird 1:30-3: Music Distribution, Today and Tomorrow Margo Drakos, Instant Encore Jim Selby, Naxos Downloads, WiMax, and more... How will people get their music in the future, and how will it affect radio? 3-3:30 - Break 3:30-5: The Impact of Commercial Classical Stations Gregory Davis, WRR Steve Robinson, WFMT 5:30-7:00: Reception sponsored by KUHF Tuesday, March 3 7:30-8:30 - Continental breakfast 8:30-10: Thriving in the Digital World Daniel Anstandig, President, McVay New Media. The media usage patterns of audiences around the world are changing. Understanding the growing new media generation is critical to your future success. Daniel Anstandig, President of McVay New Media, works with media companies around the world to develop digital audience and revenue strategies. During this special 90 minute session, you’ll learn from Daniel and the McVay New Media team of digital strategists how to grow your audience and develop new revenue streams using digital media—including streaming audio and video, podcasting, social networking, and mobile marketing. 10-10:30: Marketplace opens. Break sponsored by Cantilena Records. 10:30-noon: Blogging Marty Ronish, Scanning the Dial John Clare, Texas Public Radio David Duff, Alabama Public Radio Some of the people involved in blogging tell you why should you blog, what kind of content should you post, and give you tips to maximize your blogging experience. Noon-1:30 - Lunch 1:30-3: Digital Rights update John Simson, SoundExchange Much of radio's future in the new media environment will hinge on a digital rights agreement that's workable and affordable. Get the latest from the organization that administers digital rights. 3-3:30 - Break 3:30-5: HD radio today Karen Seeger, KBIA Raymond Jones, WHRO What are stations programming on their HD channels, and what are some methods being used to promote HD? Wednesday, March 4 7:30-8:15 - Continental breakfast 8:30-10: Fundraising in down economic times Jay Clayton, Clayton Associates Economic downturns need not spell doom for fundraising. Jay tells us how to remain positive-and successful! 10-10:30: Break sponsored by WCLV 10:30-12: Listener-Focused Fundraising-how to do it Jay Clayton, Clayton Associates The listener-focused model of on-air fundraising is producing dramatically improved results for stations that implement it. Find out how it works, and get a chance to actually practice listener-focused pitching. 12-1:30 - Lunch 2-4:00-Solving Your Fundraising Problems Valerie Kahler, Minnesota Public Radio Joan Kjaer, Iowa Public Radio Peter Dominowski, consultant Nicole Anderson, Classical South Florida Topics to be covered will include the use of testimonials, and how to elicit the responses you want when collecting testimonials. There will also be an open forum for you to bring your fundraising questions and concerns. 7:00-9:00 p.m.- Closing Banquet and Awards Presentation Sponsored in part by the Van Cliburn Foundation The First Annual AMPPR Awards |