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"Knowing
the Score: Classical music can't live
from RW Online Radio World Magazine [reproduced with permission]: The
New Convergence: Broadcast + Telco
Under Construction: Radio Rules Study: HD Radio, Portables Could Dampen Automakers' Satellite Jones |
Date
posted: 2005-06-07
Podcasts Go From 'Zero to Rush' in 10 Months Seems like just a few months ago that the first podcasts were hitting the news (actually, it *was* just a few months ago). Now the latest convert is Rush. Limbaugh fans will be able to get the MP3 downloads of Rush content thanks to a deal this week by software company Maven Networks and service provider Akamai Technologies. Premiere Radio Networks, syndication arm of Clear Channel, began delivering podcasts of "The Rush Limbaugh Show" on June 3. This means his fans can "time shift" the program and hear it on their device of choice when they want to. The announcement, the companies said, "underscores the attention podcasting is receiving from commercial broadcasters in a time of heightened market competition and new broadcast options for consumer audiences." They think other podcasting technologies are targeted towards consumers, not commercial broadcasters. They quoted the VP of interactive at Premiere, Brian Glicklich, saying, "The business of over air broadcast radio is rapidly changing, with consumers demanding DVR-like functionality for radio. We chose podcasting as one of our top priorities for 2005." ©2005 IMAS Publishing Group. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IMAS Publishing Group is prohibited.
Date posted: 2005-06-10 KCRW Has Podcast Sponsor A big public radio station in California is reporting success at attracting a sponsor for its podcasts. KCRW in Santa Monica said Southern California Lexus Dealers committed to a 26-week sponsorship that begins at the end of October. The station began free podcasts in March. In its marketing, the station positions itself as an early adopter of digital technologies. "Since March 1, the average number of podcasts downloaded per week was 25,000. During the first week of June, 2005 the number leaped to 75,000," it stated. ©2005 IMAS Publishing Group. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IMAS Publishing Group is prohibited.
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