From A Newbie’s
A Review of MPC
by Richelle Antczak
was late Tuesday evening when I arrived in San Diego. As I checked into
the hotel, I mentally drew a picture of what was in store for me over the
next four days. I was nervous, I admit it. I’d never attended a music personnel
conference, but that’s why I was there, to learn from my colleagues and
from the great sessions offered. I didn’t get much sleep that night. Like
many of you, I was too excited for Wednesday’s activities to begin.
before the official conference began, I had the pleasure and rare opportunity
to attend the announcer workshop conducted by Valerie Geller. One word
describes this session—AMAZING! It was a small group of six people, which
allowed each one of us to focus more closely on our strengths and weaknesses
as announcers, music hosts, and programmers. Valerie helped us to find
a way to “connect the dots” and for me, personally, to help make every
minute of my weekly music show count. Later that night, conference personnel
had the opportunity to attend the opening reception with comedienne B.J.
Ward and jazz organist Tony Monaco. It was a great start to a very enlightening
and entertaining conference.
morning, I arose once again not knowing what exactly to expect. The day
was well planned out, full of informative and interesting topics, such
as the keynote address, “How Did You Get There From Here?” with Bob Hurwitz
of Nonesuch Records. Bob spoke of the excitement radio has to offer, as
well as how we as individuals must have faith in our audience and be able
to challenge them at the same time. “Like what you play,” said Hurwitz
“and don’t try to figure out what others like…go with what excites you!”
The activities for the day didn’t stop there. One could attend their choice
of four other sessions ranging from webstreaming to jazz in public radio.
The highlight of the day for me, and I’m sure many others, was meeting
and listening to musician, composer, writer, and family man Bobby McFerrin.
What an inspiration!
three, I’d made new friends and had the opportunity to discuss many new
ideas, tactics, and practices our station could benefit from. When day
four came around, I couldn’t believe the conference was almost over. Not
only did I not want to leave sunny San Diego, but also I didn’t want to
leave the great new group of people that I met over the past four days.
All of them in their own way helped make my first-time radio conference
a fantastic experience. I have to be honest with you and tell you that
the conference literally changed me. It gave me the confidence to succeed
in today’s competitive radio market. It also allowed me the chance to learn
about subjects I had no previous knowledge of. I am humbled and honored
to have been in the company of such great radio personnel and such invigorating
speakers. The experience I had at the conference will always be with me
throughout my radio career. I thank the AMPPR Board of Directors and National
Public Radio for awarding me a scholarship to attend the MPC as well as
the opportunity to grow in our industry and discover new talent within
myself. I couldn’t have thought of a better way to spend four days. Thank
Richelle Antczak is the
host and producer of WCBE’s eclectic music show, “All Access,” which can
be heard streaming online at www.wcbe.org
every Saturday night from 8 to10pm.